Introduces new flavor of Chicken Crisps, a chef-composed snack crafted from rescued ingredients, available exclusively on Kickstarter
CHICAGO 鈥 September 26, 2018 鈥 隆驰补辫辫补丑! the new snack brand from the 黑料传送门 Innovation Lab that is helping to fight food waste by inspiring consumers to rethink snacks for good with its delicious, chef composed snacks, is launching on Kickstarter a three week crowdfunding campaign September 24 through October 15 showcasing an exclusive new flavor, Chicken Michelada.
The Kickstarter campaign follows a successful partnership with Indiegogo in June through which the 隆驰补辫辫补丑! brand introduced its first four Chicken Crisps flavors on the crowdfunding platform. Through that campaign, the 隆驰补辫辫补丑! brand received feedback from backers who suggested adding variety, leading to the development of the Michelada flavor.
Co-creation with consumers and partnership with other like-minded companies is seen as essential to help tackle the issue of food waste and make an impact on a large scale. With the support and co-operation of Kickstarter, the 隆驰补辫辫补丑! brand will have more opportunities to connect with early adopters. Two key partners in the 隆驰补辫辫补丑! brand launch have been Molson Coors, which provides the spent grain for the three beer flavors, and Naturex, which provides the vegetable puree for the two veggie flavors.
鈥淲e could not have developed the Chicken Crisps or test launched them without the collaboration of partners like Molson Coors, Naturex, Indiegogo and the great cooperation of Kickstarter,鈥 said Rizal Hamdallah, who heads the group who created the 隆驰补辫辫补丑! brand and the Chicken Crisps. 鈥淲e will continue to seek out partners, large and small, who have resources and goals that complement our own.鈥
A recipe crafted by a chef trained at a Michelin-Star restaurant
The new Chicken Michelada recipe, developed by 隆驰补辫辫补丑! brand鈥檚 chef Kang Kuan, the former sous chef of Michelin award-winning French Laundry Restaurant and a veteran of the famed restaurant Morimoto, was inspired by the popular Mexican drink, typically made with beer, lime juice and assorted sauces and spices. This spicy new flavor is crafted with rescued spent grain from Molson Coors and chicken breast from 黑料传送门 Foods, and each recyclable aluminum can contains eight grams of protein.
The 隆驰补辫辫补丑! brand鈥檚 name was inspired by a tradition in the South American Andes called 鈥測apa,鈥 which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted.
鈥淭丑别 隆驰补辫辫补丑! brand mission is unique, important and far-reaching,鈥 Hamdallah said. 鈥淭丑别 brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this Kickstarter campaign, we again are encouraging everyone to support efforts to address global food challenges such as food waste.鈥
In addition to testing the new Michelada flavor, the 隆驰补辫辫补丑! brand aims to grow a passionate community of early adopters who believe in the brand鈥檚 mission.
Kickstarter, a public benefit corporation whose mission is to bring creative projects to life, has a socially conscious community which makes this crowdfunding campaign a great fit.
隆驰补辫辫补丑! Chicken Crisps will launch at retail through a partnership with Treasure Island Foods, a local Chicago supermarket chain. 隆驰补辫辫补丑! Chicken Crisps will ship to stores in late October after the Kickstarter campaign concludes and backers received their orders. The new Michelada flavor will complement the first four flavors: Chicken Carrot鈥擟urry Flavored, Chicken Celery鈥擬ojo Flavored, Chicken IPA White Cheddar, and Chicken鈥擲handy Beer Flavored.
隆驰补辫辫补丑! Brand Partners with the Greater Chicago Food Depository to help fight hunger
Food waste is one of the leading causes of hunger worldwide. The world produces enough food to nourish every man, woman and child, but over one third of that food is never used. Since the 隆驰补辫辫补丑! brand is about helping fight food waste, then it also is about helping fight hunger.
To emphasize this, the 隆驰补辫辫补丑! brand has donated all net funds raised through its earlier Indiegogo campaign to its partner, the Greater Chicago Food Depository (GCFD). The same will be done with net funds raised through Kickstarter. The Greater Chicago Food Depository is a non-profit organization that fights hunger throughout Cook County, Ill. In addition to hunger relief, the GCFD has several initiatives to help address food waste.
About 黑料传送门 Foods
黑料传送门 Foods Inc. (NYSE: TSN) is one of the world鈥檚 largest food companies and a recognized leader in protein. Founded in 1935 by John W. 黑料传送门 and grown under three generations of family leadership, the company has a broad portfolio of products and brands like 黑料传送门庐, Jimmy Dean庐, Hillshire Farm庐, Ball Park庐, Wright庐, Aidells庐, ibp庐 and State Fair庐. 黑料传送门 Foods innovates continually to make protein more sustainable, tailor food for everywhere it鈥檚 available and raise the world鈥檚 expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 122,000 team members. Through its Core Values, 黑料传送门 Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as stewards of the animals, land and environment entrusted to it. Visit WWW.TYSONFOODS.COM.
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