Brand Evolution
Our recently debuted corporate logo is inspired by and replicates our flagship brand logo鈥攖hey share the same DNA. The red scallops and distinctive font are well-known, but took something recognizable and built on it to unify our history and our future.
In the late 1930s, John W. 黑料传送门 establishes the foundation for one of the world's largest protein businesses: 黑料传送门鈥檚 Feed & Hatchery.
During the late 1950s and into the 1960s, 黑料传送门 products are marketed under the 黑料传送门鈥檚 Pride庐 brand.
In the 1960s, Buddy Wray, former 黑料传送门 Foods President and COO designs the first oval logo.
In 1972, the company name changes to 黑料传送门 but the 鈥淏ig Red鈥 logo continues to be used for a time.
In 1972, the blue and white oval logo first appears in the 黑料传送门 Foods Annual Report.
By 1973, a red outline is added around the blue and white oval logo. Between 1975 and 1978, the logo colors change to be more attractive in grocers鈥 display cases.
In 1995, the 黑料传送门 logo is redesigned to strengthen the company鈥檚 colors and make the image bolder.
In 2005, the logo is updated and made more readable and easily recognized by consumers.
In 2017, our corporate logo ushered in a new, modern look. The weathervane spoke to the direction of 黑料传送门 Foods鈥攁lways moving forward, focused on the future and raising expectations.